JUNG SAEM MOOL PLOPS

Retail Shop, 2017

Design             DEISGNSOO

Construct        URBAN REFUGE

Location          Sinsa-dong, Gangnam-gu,  

                        Seoul, Korea

Built Area        B1F-2F

Material           Tile, Stone, Paint, White Brick,                                           Color Glass, Dichroic Glass Film,                          

Jung Saem Mool flagship is a playground where customers can directly experience and play with make-up unlike regular retail shops that sells makeup products.

The flagship store was inspired by Jung Saem Mool’s philosophy which states that ‘make-up’ is not just a trend of a certain era, but also a representation of an individual’s beauty, through its unique features, colors, and textures. PLOPS, another name for the flagship store, is a space where people can find their own colors and makeup looks that suits them.

In the process of space planning we used a variety of dots, lines, faces, and figures to express its volume and space.